"EZ" Print Commerce – E-Commerce and Web-2-Print Resource for Printers – Digital Storefronts, Online Catalogs and W2P Technologies

Benefits of Custom Order Request Forms

From our recent internal research, print buyers placing orders from an online catalog of existing products satisfies approximately 65% of the orders from existing customers, but only 35% of the order requests from new or prospective customers.

To accommodate the other 65% of order requests from new print buying customers, we recommend that a custom order form with a means to communicate (digitally) with your prospects is the most overlooked feature of web-to-print systems.

A custom order form allows a print provider to:

1. Gather information on the types of products their visitors are asking about.

2. Capture prospect data for lead generation and e-mail marketing.

3. Start a conversation with prospects

Combined with a digital proofing tool (see our section on digital proofing)  a custom request order form, satisfies many needs of a digital storefront.