Many firms view Web-To-Print in its most basic essence, an online ordering web form and a file upload. True, the ability to capture not only the order specifics, but the artwork needed for the job are essential, but we would like to propose that true W2P is much more.
Web-To-Print is the technical capability to streamlining the ordering process or “workflow” for securing orders from print buying customers utilizing the Internet.
The benefits of true web-to-print are numerous; not only is the printer providing a means to secure the order and funds for the jobs, but also is providing a mechanism for their clients to order at any time (“on demand”).
Quality W2P systems will certainly provide their customers with their own online account management tools and digital asset repository, but also in that process create a means to start the digital conversation with their current clients and new prospects.
The take-away. Depending upon your firm and your objectives, we encourage you to view W2P technology as a means to capture and process orders, sure, but we strongly encourage you to view the technology as a means to streamline you operations as well as tool to start a dialogue with your customers.
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